Posted by Adeline Rouge
The French lingerie brand – Etam glittered with the new model-turned-designer - Natalia Vodianova at the catwalk show at the Ritz Thursday night in Paris.
The Russian model Natalia whose face has graced Vogue covers and ads for Louis Vuitton and L’Oreal alike, signed up as Etam’s brand ambassador for three years starting this spring.
Now she is to design a new collection for her line each season over the same period.
The super model’s lingerie range for Etam is named Natalia pour Etam (Natalia for Etam). The collection is wearable and stylish, with splendid swimwear, lingerie and nightwear stealing the limelight.
'What I realized when designing this is how feminine I am — I’m feminine to the bone', – said the mother-of-three to WWD in the interview on her collection.
A teal cotton bodysuit with a butterfly detail at the neck, polkadot two-piece sets and a gray lace corset are gorgeous. The line also features a silk nightgown with a lace panel at the neck that was inspired by a Victorian slip from Vodianova’s own wardrobe. 'That could be worn as an evening dress', she commented her designing decision. 'I wanted the line to be for women who are not afraid and like to get a bit naughty and have bold choices as well'.
The price point is relatively palatable retailing from around $20 for a pair of panties to $80 for a printed silk robe. The items are slated to hit a selection of French and international retail outlets in April.
The show was packed with celebs who were fond of lingerie and who were simply invited by the organizers to shine up the event.
There were Eva Herzigova, Audrey Marnay, Uffie, Victoire de Castellane, Charlotte Casiraghi, Eugenie Niarchos and Lou Doillon, French actress Nora Arnezeder, Micky Green, French actor Melville Poupaud and other representatives of the bohemian world.
Soource: MillionLooks
Natalia Vodianova Shows Off Her Lingerie Pour Etam
Natalia Vodianova has been chatting up her collaboration with Etam for a while — and last night, the French lingerie company shelled out for their newly-signed three year ambassador, staging a full-blown show at the Ritz in Paris that drew the likes of Eva Herzigova, Emmanuelle Alt, and Charlotte Casiraghi in the front row and Edita Vilkeviciute, Sigrid Agren, Flavia Oliveira, and Sessilee Lopez on the runway. Natalia pour Etam, which encompasses swimwear and lingerie, including a silk nightgown inspired by one in Natalia's own wardrobe, runs $20-$80 and hits stores in April. The line will be reoccurring, with Natalia designing a new collection every season over the period of her ambassadorship.
Source: fashionologie
Natalia Vodianova Designs Lingerie and Swimwear
Natalia Vodianova is a model, a mommy, and now also a designer. The Russian beauty has partnered with French lingerie brand Etam to create a lingerie and swimwear collection called Natalia pour Etam (Natalia for Etam). More specifically, she has signed a three-year contract to be Etam's brand ambassador, and will design a new collection each season. So far, the offerings include sexy and flirty swimwear, printed silk robes, and overly girlie lingerie. "What I realized when designing this is how feminine I am — I’m feminine to the bone," Natalia revealed.
Source: FABSUGAR
A model presents a creation by Russian model Natalia Vodianova for Etam fashion show at Ritz Hotel on February 5, 2009 in Paris, France.
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